Wednesday, 29 June 2016

Marketing / Advertising

Some people are not in a position to produce anything. That doesn't mean that they are useless. In fact, they can satisfy a very important need of society. They can serve as middle men, helping goods to move from the producer to the final consumer and services from service providers to consumers. All goods are produced for  consumption. So producers and service providers need consumers. Consumers, on the other hand, need the goods and services, but they may not know where the producers and service providers or their goods and services are. It is the marketer who establishes the link between  the producers/ service providers and the consumers. He finds out what goods is available and where and  informs the consumer about it. He may do so through word of mouth or by any other advertising medium or platform, either online or offline. He earns commission for rendering such a service. He is paid by the company or the person with whom he is affiliated, either the producer, service provider, the supplier or the trader who has the goods in his shop or even the consumer who gets a product through  the effort of the marketer.
  So, look out; what are consumers looking for? Lead them to the supplier or service provider and get rewarded for your effort.

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